Marjorie Ferguson (1980s)

Marjorie Ferguson (1980s)

Freguson identified 4 types of facial expression on the front of british women magazines.

Chocolate box
- half/full smile
- Lips together/ slightly parted
- Teeth barley visible
- Full/three
- quatures of the face to the camera
Effects- blandly pleasing, uniformity of beauty and devoid of uniqueness.

Invitational
- Emphasis on the eyes
- Mouth shut with hint of smile
- Head to one side or looking back to the camera
Effects- suggestive of mischief or mystery, hint of contact rather than sexual promise.

Super-smiler
- Full face
- Wide open, toothy smile
- Head thrusted forward or chin thrown back
- Hair often wind blown
Effects- aggressive, look at me attitude.

Romantic or Sexual
- includes male/ female 'two-somes'
- Dreamy
- Heavy lidded
- Overtly senual/ Sexual.
Effects- possible or definitely available.

Analysis and pictures will be added at a later date due to internet loss.